--- title: "Hospitality Veteran Don Branzuela Joins JT Hospitality Group" url: https://jthospitalitygroup.com/blog/welcome-don-branzuela description: "JT Hospitality Group proudly welcomes Don Branzuela, \"The Mobile Bar Guy,\" as our new Fractional Chief AI Officer (CAIO). Discover how his vast experience will drive innovative growth." lang: en --- # Hospitality Veteran Don Branzuela Joins JT Hospitality Group JT Hospitality Group proudly welcomes Don Branzuela, "The Mobile Bar Guy," as our new Fractional Chief AI Officer (CAIO). Discover how his vast experience will drive innovative growth. 2 min read Don Branzuela Image: Hospitality Veteran Don Branzuela Joins JT Hospitality Group (https://skcioisdixabfbqyoekc.supabase.co/storage/v1/object/public/blog-images/d9dfa232-4ab7-4034-bb16-c0ece5ae44f2-1764128942876.png) JT Hospitality Group is thrilled to announce the addition of hospitality industry veteran, Don Branzuela, widely known as "The Mobile Bar Guy," to our leadership team as the new Fractional Chief AI Officer (CAIO). Don's journey in hospitality began in high school, fueled by a passion for the concessions business. His early career also included a memorable stint at TGI Fridays Front Row, where he first crossed paths with JT Hospitality Group co-founder, Ted Estrada, years ago. This reunion marks an exciting new chapter for both Don and JTHG. Throughout his impressive career, Don has a proven track record of building and scaling successful bar and beverage catering companies. He is the mastermind behind popular ventures such as Party Bartenders and HD Liquid Catering. More recently, he embarked on another successful entrepreneurial journey with his family, launching Boo Boo's Lemonade (https://jthospitalitygroup.com/brands/boo-boos-lemonade). In his new role, Don will be instrumental in bringing all of JT Hospitality Group's innovative concepts and services to the forefront of more events, festivals, and special occasions. His extensive experience and visionary leadership will be key in expanding our reach and impact within the industry. Furthermore, Don will be at the helm of developing exciting new concepts for JTHG, including the highly anticipated launch of our very own "liquid catering" service, Longhorn Liquid Catering. This new venture promises to elevate the beverage experience at events across the region. "We are absolutely delighted to have Don on board," says co founder Jason Sorrells. "His unparalleled experience, entrepreneurial spirit, and deep understanding of the hospitality landscape will be invaluable as we continue to grow and innovate. We look forward to the incredible contributions he will make to JT Hospitality Group." Join us in extending a warm welcome to Don Branzuela! We eagerly anticipate the fresh perspectives and strategic growth he will bring to our team and our partners. * * * _JT Hospitality Group, the live event brand of Sorrells Enterprises LLC, serving Dallas-Fort Worth and beyond for over 20 years._ Share this article: Published by JT Hospitality Group Don Branzuela JT Hospitality Group Mobile Bar Guy hospitality industry business development liquid catering Dallas Bartending Company event planning franchise partnerships ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://jthospitalitygroup.com/#organization", "name": "JT Hospitality Group", "alternateName": "JTHG", "url": "https://jthospitalitygroup.com", "logo": { "@type": "ImageObject", "@id": "https://jthospitalitygroup.com/#logo", "url": "https://storage.googleapis.com/gpt-engineer-file-uploads/qkzyKYbYaqTXXU2GjgLhNA8FKmI3/social-images/social-1764126921294-JT_Hospitality_JT_Box_PMS485.png", "contentUrl": "https://storage.googleapis.com/gpt-engineer-file-uploads/qkzyKYbYaqTXXU2GjgLhNA8FKmI3/social-images/social-1764126921294-JT_Hospitality_JT_Box_PMS485.png", "caption": "JT Hospitality Group Logo" }, "description": "JT Hospitality Group is a Texas-based hospitality management company specializing in food service operations, beverage catering, and event concessions across major venues and events.", "areaServed": { "@type": "State", "name": "Texas", "containedInPlace": { "@type": "Country", "name": "United States" } }, "makesOffer": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Event Catering", "description": "Full-service catering for corporate events, weddings, and private parties" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Stadium Concessions", "description": "High-volume food and beverage operations for sports venues" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Festival Food Service", "description": "Mobile food service operations for festivals and fairs" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Beverage Operations", "description": "Complete beverage management including bar services and beverage catering" } } ], "knowsAbout": [ "Food Service Management", "Event Catering", "Hospitality Management", "Concession Operations", "Beverage Catering" ], "brand": [ { "@type": "Brand", "@id": "https://jthospitalitygroup.com/brands/ted-es-kitchen#brand", "name": "Ted E's Kitchen", "url": "https://jthospitalitygroup.com/brands/ted-es-kitchen", "description": "Full-service catering and custom food service operations for sports complexes and venues" }, { "@type": "Brand", "@id": "https://jthospitalitygroup.com/brands/maui-wowi#brand", "name": "Maui Wowi Hawaiian", "url": "https://jthospitalitygroup.com/brands/maui-wowi", "description": "Hawaiian-inspired smoothies and premium coffee beverages" }, { "@type": "Brand", "@id": "https://jthospitalitygroup.com/brands/dippin-dots#brand", "name": "Dippin' Dots", "url": "https://jthospitalitygroup.com/brands/dippin-dots", "description": "Flash-frozen ice cream beads for concessions and events" }, { "@type": "Brand", "@id": "https://jthospitalitygroup.com/brands/doc-popcorn#brand", "name": "Doc Popcorn", "url": "https://jthospitalitygroup.com/brands/doc-popcorn", "description": "Fresh-popped gourmet popcorn with natural flavors" }, { "@type": "Brand", "@id": "https://jthospitalitygroup.com/brands/boo-boos-lemonade#brand", "name": "Boo Boo's Lemonade", "url": "https://jthospitalitygroup.com/brands/boo-boos-lemonade", "description": "Fresh-squeezed lemonade and refreshing beverages" }, { "@type": "Brand", "@id": "https://jthospitalitygroup.com/brands/artisan-provisions#brand", "name": "Artisan Provisions", "url": "https://jthospitalitygroup.com/brands/artisan-provisions", "description": "Premium on- and off-premise catering for upscale events" }, { "@type": "Brand", "@id": "https://jthospitalitygroup.com/brands/backyard-burger#brand", "name": "Backyard Burger Catering", "url": "https://jthospitalitygroup.com/brands/backyard-burger", "description": "Classic American burgers and comfort food catering" }, { "@type": "Brand", "@id": "https://longhornliquid.com#brand", "name": "Longhorn Liquid Catering", "url": "https://longhornliquid.com", "description": "Full-scale beverage operations for events across Texas" } ], "sameAs": [ "https://longhornliquid.com" ], "contactPoint": { "@type": "ContactPoint", "contactType": "General Inquiries", "email": "hello@jthospitalitygroup.com", "telephone": "+1-214-299-8995", "url": "https://jthospitalitygroup.com/contact" } }, { "@context": "https://schema.org", "@type": "Article", "headline": "Hospitality Veteran Don Branzuela Joins JT Hospitality Group", "description": "JT Hospitality Group proudly welcomes Don Branzuela, \"The Mobile Bar Guy,\" as our new Fractional Chief AI Officer (CAIO). 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