--- title: "Longhorn Liquid | JT Hospitality Group Brand" description: "Longhorn Liquid is JT Hospitality Group's beverage operations brand, delivering large-scale alcohol and beverage infrastructure for festivals, municipal events, and private functions across Texas." lang: en json-ld: | { "@context": "https://schema.org", "@type": "Organization", "@id": "https://www.jthospitalitygroup.com/#organization", "name": "JT Hospitality Group", "alternateName": "JTHG", "url": "https://www.jthospitalitygroup.com", "logo": { "@type": "ImageObject", "@id": "https://www.jthospitalitygroup.com/#logo", "url": "https://storage.googleapis.com/gpt-engineer-file-uploads/qkzyKYbYaqTXXU2GjgLhNA8FKmI3/social-images/social-1764126921294-JT_Hospitality_JT_Box_PMS485.png", "contentUrl": "https://storage.googleapis.com/gpt-engineer-file-uploads/qkzyKYbYaqTXXU2GjgLhNA8FKmI3/social-images/social-1764126921294-JT_Hospitality_JT_Box_PMS485.png", "caption": "JT Hospitality Group Logo" }, "description": "JT Hospitality Group is a Texas-based hospitality management company specializing in food service operations, beverage catering, and event concessions across major venues and events.", "foundingDate": "2015", "foundingLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "Arlington", "addressRegion": "TX", "addressCountry": "US" } }, "areaServed": { "@type": "State", "name": "Texas", "containedInPlace": { "@type": "Country", "name": "United States" } }, "makesOffer": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Event Catering", "description": "Full-service catering for corporate events, weddings, and private parties" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Stadium Concessions", "description": "High-volume food and beverage operations for sports venues" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Festival Food Service", "description": "Mobile food service operations for festivals and fairs" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Beverage Operations", "description": "Complete beverage management including bar services and beverage catering" } } ], "knowsAbout": [ "Food Service Management", "Event Catering", "Hospitality Management", "Concession Operations", "Beverage Catering" ], "brand": [ { "@type": "Brand", "@id": "https://www.jthospitalitygroup.com/brands/ted-es-kitchen#brand", "name": "Ted E's Kitchen", "url": "https://www.jthospitalitygroup.com/brands/ted-es-kitchen", "description": "Full-service catering and custom food service operations for sports complexes and venues" }, { "@type": "Brand", "@id": "https://www.jthospitalitygroup.com/brands/maui-wowi#brand", "name": "Maui Wowi Hawaiian", "url": "https://www.jthospitalitygroup.com/brands/maui-wowi", "description": "Hawaiian-inspired smoothies and premium coffee beverages" }, { "@type": "Brand", "@id": "https://www.jthospitalitygroup.com/brands/dippin-dots#brand", "name": "Dippin' Dots", "url": "https://www.jthospitalitygroup.com/brands/dippin-dots", "description": "Flash-frozen ice cream beads for concessions and events" }, { "@type": "Brand", "@id": "https://www.jthospitalitygroup.com/brands/doc-popcorn#brand", "name": "Doc Popcorn", "url": "https://www.jthospitalitygroup.com/brands/doc-popcorn", "description": "Fresh-popped gourmet popcorn with natural flavors" }, { "@type": "Brand", "@id": "https://www.jthospitalitygroup.com/brands/boo-boos-lemonade#brand", "name": "Boo Boo's Lemonade", "url": "https://www.jthospitalitygroup.com/brands/boo-boos-lemonade", "description": "Fresh-squeezed lemonade and refreshing beverages" }, { "@type": "Brand", "@id": "https://www.jthospitalitygroup.com/brands/artisan-provisions#brand", "name": "Artisan Provisions", "url": "https://www.jthospitalitygroup.com/brands/artisan-provisions", "description": "Premium on- and off-premise catering for upscale events" }, { "@type": "Brand", "@id": "https://www.jthospitalitygroup.com/brands/backyard-burger#brand", "name": "Backyard Burger Catering", "url": "https://www.jthospitalitygroup.com/brands/backyard-burger", "description": "Classic American burgers and comfort food catering" }, { "@type": "Brand", "@id": "https://www.longhornliquid.com#brand", "name": "Longhorn Liquid Catering", "url": "https://www.longhornliquid.com", "description": "Full-scale beverage operations for events across Texas" } ], "sameAs": [ "https://www.longhornliquid.com", "https://dallasbartending.com" ], "contactPoint": { "@type": "ContactPoint", "contactType": "General Inquiries", "email": "hello@jthospitalitygroup.com", "telephone": "+1-214-299-8995", "url": "https://www.jthospitalitygroup.com/contact" } } --- [![JT Hospitality Group](/assets/jt-hospitality-logo-new-D85_CDD1.png)](/) HomeServicesOur BrandsVenuesMeet The Team[Careers](/careers)[News](/blog)[Events](/events)[214-299-8995 ](tel:214-299-8995)Get in Touch # Longhorn Liquid Beverage Operations and Alcohol Service [![Longhorn Liquid](/assets/longhorn-liquid-logo-B50xr-Gr.png)](https://www.longhornliquid.com)[Visit LonghornLiquid.com](https://www.longhornliquid.com) ## About Longhorn Liquid Longhorn Liquid is JT Hospitality Group's dedicated beverage operations brand, specializing in full-scale alcohol and non-alcoholic beverage programs for public and private events across Texas. The brand manages complete beverage infrastructure—from permitting and compliance through service and load-out. This includes staffing models, bar layouts, inventory systems, and on-site execution for complex environments where beverage service must operate at scale without compromising safety or efficiency. Longhorn Liquid supports a range of event environments: festivals and fairs requiring high-volume throughput, municipal and civic events with public accountability requirements, corporate functions with precise service expectations, and social celebrations including weddings and private gatherings. Each engagement draws on the same operational foundation—systems designed for reliability, not improvisation. What distinguishes Longhorn Liquid from staffing-only providers is the infrastructure-first approach. The brand does not simply supply bartenders; it plans, deploys, and manages complete beverage programs with the permitting, equipment, and compliance frameworks required for legal and efficient operation. Operating under JT Hospitality Group's DFW-based structure, Longhorn Liquid brings two decades of hospitality experience to beverage environments where execution complexity demands operational maturity. The brand serves as the beverage counterpart to JT Hospitality Group's food operations portfolio, applying the same systems-driven philosophy to a specialized service category. Longhorn Liquid represents JT Hospitality Group's investment in beverage infrastructure as a distinct operational discipline—one that requires dedicated expertise, not generalist event support. [Learn more at LonghornLiquid.com](https://www.longhornliquid.com) ### Explore More Brands [Artisan Provisions](/brands/artisan-provisions)• [Ted E's Kitchen](/brands/ted-es-kitchen)• [Ted's Backyard Burgers](/brands/backyard-burger) ![JT Hospitality Group](/assets/jt-hospitality-logo-new-D85_CDD1.png) DFW-headquartered live event hospitality operator delivering scalable food and beverage operations across Texas—from convention centers and sports venues to festivals, fairs, and municipal events. #### Quick Links - [Home](/) - Our Brands - [Meet The Team](/about) - [Careers](/careers) - [Contact Us](/contact) #### Services - [Live Event Operations](/services/live-event-operations) - [Festivals & Fairs](/services/festivals-fairs) - [Municipal & Civic Events](/services/municipal-civic-events) - [Concessions & Food Programs](/services/concessions-food-programs) - [Alcohol & Beverage Operations](/services/alcohol-beverage-operations) #### Our Brands - [Ted E's Kitchen](/brands/ted-es-kitchen) - [Longhorn Liquid Catering](/brands/longhorn-liquid) - [Artisan Provisions](/brands/artisan-provisions) - [Maui Wowi Hawaiian](/brands/maui-wowi) - [Dippin' Dots](/brands/dippin-dots) - [Doc Popcorn](/brands/doc-popcorn) - [Boo Boo's Lemonade](/brands/boo-boos-lemonade) - [Ted's Backyard Burgers](/brands/backyard-burger) #### Contact Us - [hello@jthospitalitygroup.com](mailto:hello@jthospitalitygroup.com) - [214-299-8995](tel:214-299-8995) - 6200 Wildwood McKinney, TX 75072 © 2026 JT Hospitality Group. 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