JT Hospitality Group is thrilled to announce the addition of hospitality industry veteran, Don Branzuela, widely known as "The Mobile Bar Guy," to our leadership team as the new Fractional Chief AI Officer (CAIO).
Don's journey in hospitality began in high school, fueled by a passion for the concessions business. His early career also included a memorable stint at TGI Fridays Front Row, where he first crossed paths with JT Hospitality Group co-founder, Ted Estrada, years ago. This reunion marks an exciting new chapter for both Don and JTHG.
Throughout his impressive career, Don has a proven track record of building and scaling successful bar and beverage catering companies. He is the mastermind behind popular ventures such as Party Bartenders and HD Liquid Catering. More recently, he embarked on another successful entrepreneurial journey with his family, launching Boo Boo's Lemonade.
In his new role, Don will be instrumental in bringing all of JT Hospitality Group's innovative concepts and services to the forefront of more events, festivals, and special occasions. His extensive experience and visionary leadership will be key in expanding our reach and impact within the industry.
Furthermore, Don will be at the helm of developing exciting new concepts for JTHG, including the highly anticipated launch of our very own "liquid catering" service, Longhorn Liquid Catering. This new venture promises to elevate the beverage experience at events across the region.
"We are absolutely delighted to have Don on board," says co founder Jason Sorrells. "His unparalleled experience, entrepreneurial spirit, and deep understanding of the hospitality landscape will be invaluable as we continue to grow and innovate. We look forward to the incredible contributions he will make to JT Hospitality Group."
Join us in extending a warm welcome to Don Branzuela! We eagerly anticipate the fresh perspectives and strategic growth he will bring to our team and our partners.
JT Hospitality Group, the live event brand of Sorrells Enterprises LLC, serving Dallas-Fort Worth and beyond for over 20 years.
Published by JT Hospitality Group